LOVE CITY by HEBERTH SOBRAL

Our end-to-end services take projects from inception to long-term activation

Services

STRATEGY AND CONCEPT

We develop strategies and usability concepts for the real estate and the private public sector. These concepts range from brand identity, to retail mix strategies, F&B and hospitality concepts, designs and all the way to defining proportions, sectors and values. We create efficient retail mixes, analyse brands, source unique and successful entrepreneurs, build strategic partnerships, negotiate advantageous deals and create unique stories for our clients. Our concepts and strategies are backed by strong research, experience with global cultures and mentalities, access to international networks and more than 20 years of professional experience.

SHAPING CITIES

Real estate developments and creative projects shape cities through its physical presence, activation of stakeholders and contribution to existing communities. We have cultivated the expertise to activate and contribute to the growth of sustainable cities by strategically planning, educating, connecting, creating and curating, while connecting three important stakeholders: governments, developers and creative industries.
Connecting to governments, municipalities, and local institutions is a stepping stone to making our cities more beautiful and business more accessible and relevant. 

Mixed-Use Development

We research, strategise, conceptualise, execute and to some degree operate mixed-use developments. Based on city analysis, research and global observation we create mixed-use spaces that become strong brands and profitable real estate. We develop commercial, creative and cultural strategies that will add value to the property while making it a must destination for tenants, communities, artists, companies and visitors alike.

PROCUREMENT

We develop investment strategies and source on and off-market investment opportunities based on current market values and city development trends. We study real estate opportunities not only from the price per square metre, however also in respect towards city growth and tendencies. We study projects from usability, legal, tax, rehabilitation and growth perspectives. We understand architecture, speak design and calculate operations.  

PUBLIC BIDDING

Public bidding processes require knowledge of local rules and regulations, political networks as well as governmental and municipal strategies. They require lobbying skills and understanding of urban developments. We develop concepts and strategies for bids that are attractive for both the investor and the city to increase the possibility of success.

PROJECT MANAGEMENT

We represent clients in contract negotiations and works, directly with architects, interior designers and construction contractors on the client’s behalf. Dedication, organisation and commitment all ensure project quality as well as an on-time and on-budget delivery. 

STRATEGIC CURATION

We use art and design as a communication tool, we create art installations that are beneficial for communities as well businesses alike. We curate and produce content programming in the form of exhibitions and events that help brand and position the property, driving its sales and long-term growth of the asset value. 

ART & DESIGN SOLUTIONS

We use art and design as a communication, marketing or sales tool, as well as a medium to set trends and activate spaces. We work with international artists, represent them and engage with them to build communities. We use art and design as a tool for innovation, creating unique stories and adding to sustainable growth besides brand value.

DEVELOPING COMMUNITIES

Defining, shaping and growing communities. Each space or project only comes alive once people occupy it and make it their own. Success requires a fine understanding of cultures, mentalities and expert intuition to engage with people in the right away. 

MARKETING SALES, BRANDING & COMMUNICATIONS

Following market analysis, we develop the brand concept and visual identity, affiliate products as part of a projects’ merchandising and sales strategies. Prior to project completion, we build a pool of potential clients, host events and create relevant networking opportunities. This establishes an audience for our subsequent work on the launch and public relations. 

INTERIOR DESIGN AND CREATIVE DIRECTION

We shape the design of interior and exterior environments to bring the project concept to life. We conceptualise spaces through design and craftsmanship. We deliver interior installations to complement the built environment, using each piece to build a brand story and create opportunities for media and public exposure besides quality finishings.

EDITORIAL CONTENT & SOCIAL MEDIA

Content for online and print media. Tailored stories, observations and analysis. We create magazines, blogs, videos and other communication tools necessary to promote and sell projects. 

MARINA OS. CONNECTS REAL ESTATE DEVELOPMENT TO CREATIVE INDUSTRIES.

These culturally and artistically engaging projects create added value, for both property owners, communities and therefore cities.

Phase 1

DEFINE INVESTMENT STRATEGY

SOURCE INVESTMENT OPPORTUNITY

DEVELOP BUSINESS MODEL

CREATE USABILITY CONCEPT

Phase 2

CREATE BRAND STRATEGY

DEVELOP BRAND

MARKETING AND PR STRATEGIES

IDENTIFY AND SELECT
TEAM FOR PROJECT
DEVELOPMENT

Phase 3

PROJECT MANAGEMENT

CONTENT DEVELOPMENT

MARKETING AND PR EXECUTION

SALES, RENTAL

Phase 4

CULTURAL PROGRAMMING

COMMUNITY DEVELOPMENT

STRATEGIC CURATION

AMBASSADORSHIP,
BRAND GROWTH